About us

The Àsìkò brand was designed to help you get the most out of life.


The Yoruba word for ‘moments’, its name pays homage to our founder’s West African roots and represents what Àsìkò products hope to help you create more of. Our clean, simple designs are the antithesis of clutter and distraction – something that’s become a crutch in this digital era. A product that works well is one you’ll hardly have to think about, and we want to shift the focus away from useless features to your dreams and aspirations.

The past is gone forever, but there’s still time to get back on course and make the most of every moment. Because time waits for no one.


Our Manifesto

In a time, where features exceed practicality and information exceeds understanding, you deserve simplicity and the chance to focus on what truly matters.

You deserve to live in the moment and see what’s right in front of you.

To forget the little things so you can focus on the big picture.

To have choice rather than impulse.

To have support rather than dependence.

And to define what it means to be you.

Connection creates communities, but it also generates noise. Moderation may be difficult in a culture of instant gratification, but that makes it all the more necessary to keep you from losing your voice and your purpose.

In a digital world, true high-quality minimalism still exists, and for timepieces, it’s coded in analog.

You owe it to yourself to live the best of every moment.

Because time waits for no man.