Our Manifesto

In a time, where features exceed practicality and information exceeds understanding, you deserve simplicity and the chance to focus on what truly matters.

You deserve to live in the moment and see what’s right in front of you.

To forget the little things so you can focus on the big picture.

To have choice rather than impulse.

To have support rather than dependence.

And to define what it means to be you.

Connection creates communities, but it also generates noise. Moderation may be difficult in a culture of instant gratification, but that makes it all the more necessary to keep you from losing your voice and your purpose.

In a digital world, true high-quality minimalism still exists, and for timepieces, it’s coded in analog.

You owe it to yourself to live the best of every moment.

Because time waits for no man.